Four principles and related tips for high-end packaging design
In order to better reflect the value of the product, we must design packaging that matches the value of the product. If the product positioning is high-end, a more high-end packaging design is required. The designer should formulate a specific and feasible packaging design method according to the design goal, combined with the marketing strategy, and use creative thinking. Here are four principles and related tips for high-end packaging design.
Principle 1. focus on product demand
1. Intuitive expression. The purpose of formulating a design strategy is to gain a competitive advantage. To formulate a strategy, we first need to examine the advantages and disadvantages of the product itself. When designing, we only need to grasp the beauty of the product itself to achieve the best visual effect. You can use the form of opening windows, hollowing out, etc., or you can use realistic photography to display the image of the product.
2. Rational performance. For some new products with high technology content and technological innovation, or commodities that need to be used correctly under professional guidance. By giving consumers a scientific, rigorous and standardized impression, use rational strategies in packaging design, and introduce the functions, ingredients, quality, and methods of products to consumers through detailed text descriptions, scientific charts, process demonstrations, etc. technology, etc.
3. Update and upgrade the design. Freshness is a ubiquitous psychological feature of people. Packaging design must adapt to the changes of the times in order to adapt to the changing market demand. Printing “NEW”, “New” and other symbols on the packaging can often stimulate the curiosity of consumers and improve the recognition of products.
Principle 2. The fusion of cultural meanings
1. Highlight regional characteristics. Many distinctive products reflect local customs and culture. Its packaging design can highlight the characteristics of commodities with the help of graphics, text, colors, materials and other elements with local characteristics. Increase awareness among salespeople.
2. Show the charm of traditional culture. Commodities with a long history and culture can fully tap their unique cultural connotations, refine their internal concepts, and then transform them into specific visual images, colors, characters, and shapes, and show the unique temperament of commodities through packaging.
3. In line with fashion. The use of popular elements in packaging design can be visually expressed, such as through popular images, fonts, colors, layout, structure, material technology, etc., or it can be a popular concept or discourse. The behavior is integrated into the packaging form.
Principle 3. Reasonably determine the style
1. Modeling style. The reasonable design of the product packaging brings convenience and individual aesthetics to the product shape, which is addictive. There is no shortage of “metaphysical” examples in the market, such as each packaging of a famous perfume is a beautiful piece of art, allowing consumers to feel the beauty in the process of using the perfume.
2. Color style. The strong expressive power of color itself, is most likely to cause emotional and psychological changes in people. Using the appeal of color to improve the recognition of packaging has become a commonly used method in packaging design. For example, the red of Coca-Cola and the blue of Pepsi have become an important symbol of the difference between the two major brands and an important theme color in their external publicity activities.
3. Materials and technology. Material and technology are powerful guarantees for packaging processing and forming, and the development of science and technology promotes the continuous change of packaging forms. A dazzling array of mineral water bottle packaging comes from the support of plastic molding technology. The combination of the thermoplastic forming process and the vacuuming process prolongs the shelf life of goods and forms the basic form of packaging design for meat products. The introduction of new technologies, new materials, and new manufacturing processes in packaging design will bring infinite possibilities to the improvement of packaging forms, thus becoming a breakthrough in packaging design personality.
Principle 4: Cater to the trend of environmental protection
1. Green packaging materials. In the selection of packaging materials, we consciously adopt the design strategy of natural and well-used materials, which not only conforms to the current trend of developing green packaging but also becomes the highlight of product promotion.
2. Recyclable. Use recyclable packaging materials that have other uses. Degradable and recyclable environmentally friendly materials are selected for the selection of materials. Through ingenious design, consumers can reuse them, and by extending the service life of the packaging, they can achieve the appeal of a green environmental protection.
Richpack jewelry packaging uses unlimited creative design to create a series of jewelry packaging that belongs to you, such as exclusive jewelry window props, jewelry props, and jewelry boxes, to create a unique brand visual image and a deeper potential value of the brand culture for you.
Post time: Jun-21-2022