Jewelry Packaging Design Principles
Jewelry packaging is through visual design, which transforms abstract concepts into actual and perceptible artistic images, so as to attract attention and display jewelry until the last impression is retained. It is required that the jewelry can be effectively displayed and achieve the best visual effect, depending on the design characteristics of the jewelry packaging box, which is determined by the specific performance of the point, line, surface, and combination.
1, point of visual psychology.
The smaller the dot, the stronger the dot feels, but the softer it appears. As the dots gradually increase, there is a sense of orientation. But in any case, the point is a very flexible element, it has the function of attracting the line of sight, and can guide and organize the development of the line of sight and organize the morphological sense on the picture. If there is only one point in the layout, this point is easy to become the visual center, attracting attention and can jump out from the background and interact with the space around the layout.
2, the visual psychology of the line.
Vertical lines give people a strong, simple, and direct feeling. Thick straight lines have a thick, powerful feel. Thin straight lines are sharp, dashing, and sensitive. The diagonal line has the feeling of movement, direction, space, etc., and is the best symbol of space and time. The geometric curves are elastic and full of tension. The free curve is gentle and smooth, graceful and light, and represents freedom, liberation, and unrestrainedness.
3, the visual psychology of the face.
Surfaces are divided into two types: real surfaces and imaginary surfaces. The shape of the solid surface is the trajectory of the line movement, and the imaginary surface refers to the unreal, but can be felt by people, and is composed of dense points and lines. There is no absolute boundary between points, lines, and surfaces. For example, a surface can be regarded as an enlargement of a point and an increase in the width of a line, and its visual psychology is relatively close.
Appropriate jewelry packaging can enhance consumers’ recognition of jewelry and brands and have a deeper understanding of brand positioning. Therefore, jewelry merchants should pay more attention to the design of jewelry packaging and promote their own brands.
Richpack jewelry packaging uses unlimited creative design to create a series of jewelry packaging that belongs to you, such as exclusive jewelry window props, jewelry props, and jewelry boxes, to create a unique brand visual image and a deeper potential value of the brand culture for you.
Post time: May-04-2022