How to make your jewelry packaging stand out in a diverse market
The development of any industry is inseparable from the imprint of the times. In this visual era, the jewelry industry is no exception. The jewelry packaging shows different design forms in the way of presentation, and different packaging materials reflect the attributes of different products.
The diversified development trend of jewelry packaging, combined with the marketing of different social media to promote product sales. The development trend of jewelry packaging in the future can be roughly divided into three aspects: product-oriented, consumer-oriented and market-oriented.
Jewelry packaging design takes the product as the design point, combines the characteristics of the product itself, and determines the packaging form according to the size, shape, material, style, grace, style, connotation and other factors of the jewelry shape the personality and temperament of the jewelry brand, and fully reflects the product. Attributes.
Jewelry packaging design is market-oriented. Before designing a concept, conduct necessary market research, fully understand the market situation, observe the market dynamics, obtain the freshest design concept from market feedback information, and make a reasonable positioning to avoid designers blindly pursuing individual Disconnect from the market caused by taste and personal style.
With the transfer of jewelry consumption centers, customers have diversified needs for jewelry brands such as individualization and fashion. Therefore, as the jewelry carrier, jewelry packaging design will also develop in a diversified direction.
As an important means to protect jewelry and enhance the value of jewelry, it plays an increasingly important role in sales. The requirements for jewelry packaging design and the ability of graphic designers are becoming more and more strict. So, how to use diversification to create selling points in jewelry packaging design?
1. Refine relevant elements according to the brand tone
Brand tonality is the first feeling a brand gives to consumers, such as literary fan, small fresh, Chinese style, retro, masculine, fashionable, serious, etc. all belonging to brand tonality.
2. Use the brand’s logo or auxiliary graphics as elements
The brand logo and auxiliary graphics are the main design elements for creative design. This method is suitable for those more well-known brands, or brands whose logos and auxiliary graphics are more individual. With its own brand characteristics.
3. Use brand stories or excavated product stories as packaging design elements
Many brands have their own brand stories, and many products also have their origins or legends, which are all inspirations for designers to design packaging. For example, Cartier likes to use the robin blue of the brand story as the main design element.
Jewelry has been sought after by consumers since its birth. In order to attract consumers’ attention, major brands not only work hard on the quality, design, and creativity of jewelry but also need to work hard on jewelry packaging. Jewelry boxes not only play a protective role for well-designed jewelry but also a jewelry box design that fits the brand or jewelry style can also improve the grade of the product and increase the desire of consumers to buy.
Richpack jewelry packaging uses unlimited creative design to create a series of jewelry packaging that belongs to you, such as exclusive jewelry window props, jewelry props, and jewelry boxes, to create a unique brand visual image and a deeper potential value of the brand culture for you.
Post time: May-13-2022