How to choose the material of packaging design?
With the continuous improvement of human civilization, packaging has been paid more and more attention by people. Packaging marks the degree of civilization of social development and the degree of commodity development. It is not only used to hold products but also as a carrier to convey commodity value information. The material of the packaging design is one of the important factors that determine the visual effect of the packaging. Only by choosing the right material, can the elements such as color, text, and shape have a complete and excellent display. So, how to choose the material for packaging design? Richpack will be briefly introduced.
1. Clarify the positioning of the product:
In terms of packaging design, the selection of packaging materials and the design of packaging structure are carried out on the basis of protecting commodities and clarifying product positioning. Technological innovation should be reflected in the selection of packaging materials, processing technology, style, design, and decoration, etc. For example, three-dimensional packaging, aseptic testing packaging, anti-theft packaging, etc., which adopt the convex and concave production process, can reflect the excellent effect of scientific and technological progress according to the novel and unique packaging design style and set off the superiority of the product.
2. Understand common materials:
Common packaging materials include glass materials, plastic materials, high-grade cardboard, etc. In these jars, glass materials are mainly used to make glass bottles of various sizes and structural shapes; plastic materials such as polypropylene and polystyrene are usually used to make plastic bottles of various shapes, and polypropylene is also commonly used in Manufacture bottle caps of various shapes; high-grade cardboard is often used to make beautiful and exquisite cartons, as outer packaging, and together with plastic or glass bottles as sales packaging.
General packaging materials are generally metal, plastic, and paper. For example, plastic packaging is more suitable for food packaging, especially in the packaging design of frozen food, such as vacuum packaging, retort packaging, air-filled packaging, etc., which can not only protect the integrity of the food but also extend the shelf life.
Paper packaging is generally divided into coated paper, white cardboard, kraft paper, light and thin paper, etc. Among them, coated paper is more widely used, its price is cheap, and its color reproduction is also very high. For example, white cardboard is a thicker paper material with high stiffness, bursting resistance, and smoothness. The paper is flat and not easily deformed. Currently, white cardboard is commonly used in carton packaging. It may be so.
Metal packaging has the advantages of good sealing, shading, sturdiness, durability, and its own metallic luster, which makes the iron packaging container for packaging have a larger market. Prevent rust and corrosion.
3. Choose the right material:
According to the characteristics of the product choose the appropriate material. Taking paper materials as an example, the paper has extremely high plasticity and is a mature material that has been widely used. Paper is widely used in the packaging industry, and its design and processing difficulties are relatively small, so manufacturers who use paper as product packaging save costs.
Choosing a packaging design with suitable materials can provide product protection and product information transmission functions for different commodities. A good product packaging will not only give people a visually striking sense so that consumers are willing to spend time to understand the product but also psychologically capture consumers’ purchasing interest.
Richpack jewelry packaging uses unlimited creative design to create a series of jewelry packaging that belongs to you, such as exclusive jewelry window props, jewelry props, and jewelry boxes, to create a unique brand visual image and a deeper potential value of the brand culture for you.
Post time: Jun-13-2022